For more than 12 years, I have worked at the intersection of strategy, communication, design and creative production. I partner with founders and marketing teams, guiding projects from the initial idea through to final execution. This spans concept development and creative direction, campaigns and visual communication, as well as photography and video production, content, partnerships and special projects.

I combine strategic thinking with a strong aesthetic sensibility and a hands-on approach to the creative process. I do not stop at the concept. I translate ideas into tangible outcomes and ensure consistency at every stage of a project. Depending on its scope, I work independently or assemble dedicated teams of specialists.

I believe a brand is at its strongest when strategy, imagery, narrative and execution all speak with one voice.